Lumi Universe

HEROES OF THE UNIVERSE

A Magical Team

5 special characters, each representing a different game and entertainment experience.

Lumi

Firo

Nami

Aero

Riri

Emotional Connection & Loyalty

The strong emotional bond children build with characters transforms the store from just a shopping point into a frequently visited "experience center", creating unshakable brand loyalty.

STARTING POINT

The Foundation of IP: Story

Every great brand starts with a story. The Lumi universe is born in the greyish silence of Planet Chromis. These books are not just reading material; they are the first touchpoint where every child entering the store meets this universe.

Retail Value

Turns a store visit into the "start of an adventure".

Differentiation Power

This unique content, unavailable in competitors, offers customers a unique reason to "come to the store".

Plush Toy

Emotional Contact: Collection

We bring characters out of screens to our bedsides. The Lumi Collection Series is not just an ordinary toy, but of a high-margin "Art Toy" quality.

High Profitability

Low price sensitivity, high value-added product group.

Visual Attraction Power

Draws store traffic to shelves with colorful and eye-catching designs, triggering impulse buying.

Textile Products

Lifestyle

Wearable Brand

Lumi is not just a toy, it is a lifestyle. The textile collection carries the brand's visibility to the streets. The Lumi t-shirt on a child is the brand's most natural billboard at school or in the park.

Street Fashion

Creates brand evangelism, makes characters a part of daily life.

Belonging

Strengthens community awareness by creating a sense of being part of the universe.

Brand Ambassadorship

Every child wearing the products turns into a voluntary promotional face of the brand.

Physical Game

Center of Adventure

This game, set on the Chromis map, is the flagship of the Lumi universe. Its structure combining luck and strategy maximizes Replayability.

Mission Alignment

Aligns perfectly with the "Fun Development" mission of the store.

Social Interaction

Ensures children get up from screens and spend quality time with friends and family.

Card Game

Family Interaction

Lumi Card Game is not a simple entertainment tool, but a bridge uniting generations. It directly addresses parents' greatest need for "Quality Family Time" in a digitizing world.

Target Audience

Turns the whole family into store customers at the game table.

Mobile Game

Review

Digital Integration

Phygital Experience

Lumi Mobile Game combines physical products with the digital world. A QR code from a toy bought in the store unlocks a special costume or power in the mobile game. With its 'Hyper-Casual' structure eliminating complex learning processes, Lumi Mobile Game invites everyone from 7 to 70 to save Planet Chromis. Whether on a short break or a long journey; adventure is always at your fingertips.

Traffic Loop

Continuous customer flow from Online to Offline store, from Store to App.

RETAIL EXPERIENCE

Lumi Universe in Retail Stores

The Lumi world comes to life inside the store. For children, it's not just a shelf, but a universe to be explored.

Vision & Future

Lumi Legacy (Adult)

Our IP's greatest power: "Growing with User" (Lifelong Brand Strategy). Today's children are tomorrow's adult spenders.

Loyalty

Loyal audience growing with the brand creates lifetime customer value (LTV).

Adult Market

High-segment product strategy for adult collectors.